Post by Marketing Matters on Aug 5, 2015 17:29:35 GMT
SurveyMonkey, the world’s leading online survey and data insights platform, today announced the acquisition of TechValidate, a web-based software platform specializing in marketing content automation. The acquisition complements SurveyMonkey’s core platform creation, collection and analysis services, allowing businesses to publish marketing content from their survey findings as well. Financial terms of the transaction were not disclosed.
TechValidate is an innovator in the marketing content automation field. Founded in 2007 by Steve Norall and Brad O’Neill, TechValidate solves a significant content creation challenge faced by sales and marketing professionals by providing the industry’s first and only automated platform that collects and transforms customer experience data into credible content for use across all key marketing and sales communication channels. Along with delivering market research and customer insights, the platform serves more than 300 customers and creates a variety of content including case studies, ROI analyses, customer testimonials and reviews.
TechValidate is an innovator in the marketing content automation field. Founded in 2007 by Steve Norall and Brad O’Neill, TechValidate solves a significant content creation challenge faced by sales and marketing professionals by providing the industry’s first and only automated platform that collects and transforms customer experience data into credible content for use across all key marketing and sales communication channels. Along with delivering market research and customer insights, the platform serves more than 300 customers and creates a variety of content including case studies, ROI analyses, customer testimonials and reviews.
Interesting to see that survey data can be so lucrative if anything.