Post by Marketing Matters on Aug 12, 2015 8:38:07 GMT
The number of consumers using ad blocking software worldwide has increased 41% year-on-year to 198 million monthly active users, according to a report published Monday by PageFair and Adobe.
While that figure may only represent 6% of the global web population, ad blocking is expected to cost publishers more than $21.8 billion in 2015 in lost revenue. That represents 14% of global ad spend. By 2016, PageFair and Adobe predict the global cost of ad blocking to rise to $41.4 billion.