Post by Marketing Matters on Aug 23, 2015 14:14:25 GMT
Buying TV Spots- Key factors in your schedule include the target audience, length of placements and preferred day parts. After the rep prepares a rotational package, you sign off and your campaign is launched.
When to Use TV- You need the budget and a belief that your product has mass appeal to a broad customer base.
When to Avoid TV- Even with money on hand, the benefit-to-cost ratio of television loses its value when your products are more niche, according to Capital.