Post by Marketing Matters on Aug 23, 2015 14:30:45 GMT
Negotiation is key. You have to go in and negotiate what you want," says J. T. Hroncich, managing director and principal of Capitol Media Solutions, an agency that helps companies buy advertising. "There's a lot more to it than placing a simple print ad. You have to look at the target audience your looking to reach, size of your budget and the ratings of the stations you are interested in purchasing."
How To Buy Radio Advertising On A Budget: Inc Magazine
The marketing director of this company has hit the nail on the head with that comment.