How Much Did That New Customer Cost You?

[Marketing Matters]

Here are some typical industry standard cost of customer acquisition values, the amount of money each company spends on average on marketing and advertising to acquire just one new customer:"

Travel: Priceline.com: $7
Telecom: Sprint PCS: $315
Retail: Barnesandnoble.com: $10
Financial: TD Waterhouse: $175

How Much Did That New Customer Cost You?:
Lon Safko/Entrepreneur Magazine

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Knowing what other companies are paying for customers can't hurt. I wish the author gave details on how he accumulated his numbers.