Post by Marketing Matters on Nov 6, 2015 1:13:33 GMT
The simple method for working out CAC
CAC = Cost of customer acquisition
MCC = Total marketing campaign costs related to acquisition (Not retention)
CA = Total customers acquired
CAC = Cost of customer acquisition
MCC = Total marketing campaign costs related to acquisition (Not retention)
CA = Total customers acquired
How to Calculate Cost of Customer Acquisition (CAC) in Ecommerce:
Edward Gotham/Ometria
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Edward Gotham/Ometria
Don't forget to Follow Edward Gotham at Twitter
The CAC formula is crucial if one wants to have any idea on what they are spending on customers. I realize that this is a basic formula, but it can be expanded on in many ways.