Post by Marketing Matters on Dec 10, 2015 23:27:31 GMT
Here is a list of 10 things to look for in 2016 in regards to mobile marketing. Click the link for the original authors in-depth description to each listing.
1. Apps go mainstream
2. Mobile budgets and resources get serious
3. Indoor location and customer movements rise in importance
4. The emergence of mobile-informed predictive decisions and machine learning
5. Personalization scales
6. Content optimization finds its place in the tech stack
7. M-commerce acceleration continues
8. Customer journey marketing becomes more multichannel, location-aware and real-time