Post by Marketing Matters on Dec 13, 2015 17:03:37 GMT
The killer stats come on page 12, however. The open rate for SMS is 98%, and 90% are opened within three minutes (the average time being 90 seconds). You want engagement? That’s engagement. Consumers know that whoever has just contacted them, it’ll be less than 161 characters long (no more than 25 words) and can be read in seconds. There’s little temptation to put it off till later – customers will be able to make a decision straight away whether to read and follow up on the message.
Apps, browser links and emails come with their own problems. Despite the speed of 3G and 4G, message notifications are just the start of the journey – customers are then expected to wait for multi-megabyte downloads, often in areas of poor coverage, for the indulgence of being marketed to. Unsurprisingly, many don’t bother waiting. With SMS, notification means the whole message has already been delivered.
Apps, browser links and emails come with their own problems. Despite the speed of 3G and 4G, message notifications are just the start of the journey – customers are then expected to wait for multi-megabyte downloads, often in areas of poor coverage, for the indulgence of being marketed to. Unsurprisingly, many don’t bother waiting. With SMS, notification means the whole message has already been delivered.
SMS Marketing – A Blast from the Present: Philip Herridge/MobileMarketing
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If what is stated at the beginning is true, that is some food for thought.