Post by Marketing Matters on Dec 16, 2015 6:50:46 GMT
The content on affiliate sites is the original native content. With affiliate marketing, products, brands and promotions are seamlessly embedded into the editorial content on a publisher site.
Publishers provide value and influence through their communities, regardless of the size. Trust drives action, and affiliate marketing provides the platform in which it all comes together.
When advertisers have specific goals or objectives for particular products, brands or promotions, they have the ability, through the relationships with affiliate publishers to leverage that community of users, to quickly get reach and influence at scale.
As we all know, affiliate marketing is predicated on relationships and partnerships. It’s an ecosystem, and all parties are equally dependent on each other to achieve success.
It’s the only digital marketing channel that’s reliant on actual relationships established between parties with a mutually beneficial goal.
What good are any of these other themes if it’s impossible to measure success? Affiliate marketing programs provide a 360-degree view of an entire campaign.
I’ve witnessed plenty of advancements and innovative publishers, but these core concepts remain.
Publishers provide value and influence through their communities, regardless of the size. Trust drives action, and affiliate marketing provides the platform in which it all comes together.
When advertisers have specific goals or objectives for particular products, brands or promotions, they have the ability, through the relationships with affiliate publishers to leverage that community of users, to quickly get reach and influence at scale.
As we all know, affiliate marketing is predicated on relationships and partnerships. It’s an ecosystem, and all parties are equally dependent on each other to achieve success.
It’s the only digital marketing channel that’s reliant on actual relationships established between parties with a mutually beneficial goal.
What good are any of these other themes if it’s impossible to measure success? Affiliate marketing programs provide a 360-degree view of an entire campaign.
I’ve witnessed plenty of advancements and innovative publishers, but these core concepts remain.
What’s Old Is New Again: Why Affiliate Marketing Is Growing:
Adam Weiss/Marketing Land
Don't forget to Follow More From Adam Weiss at Marketing Land
Adam Weiss/Marketing Land
Don't forget to Follow More From Adam Weiss at Marketing Land
In the article the author goes into a more detailed description of what he believes will be driving affiliate marketing. I found it well worth the read.