Post by Marketing Matters on Jan 3, 2016 20:37:03 GMT
1)Fun!- Provide your customers, followers or prospects some fun. Because games are entertaining and memorable, they can spawn enthusiasm about your brand, product or event in a way that other tactics simply can’t.
2)Viral marketing- Let your customers, followers or prospects spread the word about you and your game—for free!
3)Traffic- Give people a reason to come to your site, interact with your brand and, in the process, boost your search engine rankings.
4)Education- Use games to educate your audience or to hammer home a key message.
5)ROI- Track the number of visitors to your game and where they go afterwards. Then make your boss’s day by uttering the name of their favorite game—ROI!