Post by Marketing Matters on Jan 3, 2016 20:43:06 GMT
Here are five reasons why a mobile web game can help your brand blow away its marketing goals:
1. Off-the-charts engagement
Typical engagement times for branded mobile web games range from three to 10 minutes. That's pretty amazing when you consider engagement for a typical mobile video ad is capped at 15 seconds.
2. The gratitude effect
Instead of interrupting users while they are enjoying content on their mobile devices, be the supplier of the content itself, and do so in a way that removes unwelcome gameplay deterrents and distractions, such as in-game banner advertising and constant prompts to upgrade or make purchases. Providing users with the best elements of the content they love most on mobile results in a sense of affinity towards the brand that can enhance all of your brand’s marketing efforts.
3. Driving home marketing messages
A good mobile web game can seamlessly weave in brand messaging directly within gameplay. Remember, people learn by doing. This Rocketcat Game is a great example of how Progressive Insurance used a mobile web game to educate users on the value of bundling home and car insurance.
4. Cost-effective distribution
Mobile web games can be distributed to millions within the brand’s target demographics through emerging mobile-web-game distribution channels, including popular mobile media sites, portals, messaging apps and carrier and mobile browser storefronts at a fraction of what it costs to drive installs in the app stores. A single HTML5 code base means lots of efficiency and simplicity for your brand, as the game will work on all the major mobile and desktop devices and operating systems.
5. Social amplification
People like to share game experiences. If you keep it fun, simple and remove all friction, users will share. With no download requirement and the fact that mobile web games can work directly within the existing mobile social channels such as Twitter and Facebook and emerging ones such as Kik, a branded mobile web game has the real possibility of going viral should it resonate with the audience.
In many ways mobile web games are the ultimate mobile engagement ad unit: they allow a brand to engage its target audience at scale through the preferred activity on mobile, and to do so in a cost effective manner in a way that fosters social and viral growth. With mobile gaming now representing such a substantial percentage of people’s daily media engagement, brands simply cannot afford to sit on the sidelines. Are you ready to get into the game?
1. Off-the-charts engagement
Typical engagement times for branded mobile web games range from three to 10 minutes. That's pretty amazing when you consider engagement for a typical mobile video ad is capped at 15 seconds.
2. The gratitude effect
Instead of interrupting users while they are enjoying content on their mobile devices, be the supplier of the content itself, and do so in a way that removes unwelcome gameplay deterrents and distractions, such as in-game banner advertising and constant prompts to upgrade or make purchases. Providing users with the best elements of the content they love most on mobile results in a sense of affinity towards the brand that can enhance all of your brand’s marketing efforts.
3. Driving home marketing messages
A good mobile web game can seamlessly weave in brand messaging directly within gameplay. Remember, people learn by doing. This Rocketcat Game is a great example of how Progressive Insurance used a mobile web game to educate users on the value of bundling home and car insurance.
4. Cost-effective distribution
Mobile web games can be distributed to millions within the brand’s target demographics through emerging mobile-web-game distribution channels, including popular mobile media sites, portals, messaging apps and carrier and mobile browser storefronts at a fraction of what it costs to drive installs in the app stores. A single HTML5 code base means lots of efficiency and simplicity for your brand, as the game will work on all the major mobile and desktop devices and operating systems.
5. Social amplification
People like to share game experiences. If you keep it fun, simple and remove all friction, users will share. With no download requirement and the fact that mobile web games can work directly within the existing mobile social channels such as Twitter and Facebook and emerging ones such as Kik, a branded mobile web game has the real possibility of going viral should it resonate with the audience.
In many ways mobile web games are the ultimate mobile engagement ad unit: they allow a brand to engage its target audience at scale through the preferred activity on mobile, and to do so in a cost effective manner in a way that fosters social and viral growth. With mobile gaming now representing such a substantial percentage of people’s daily media engagement, brands simply cannot afford to sit on the sidelines. Are you ready to get into the game?
5 Ways Mobile Web Games Can Amp Up Your Marketing:
Rob Grossberg/Entrepreneur
Don't forget to Follow More From Rob Grossberg at Twitter
Rob Grossberg/Entrepreneur
Don't forget to Follow More From Rob Grossberg at Twitter
I am surprised more businesses aren't using video games as a marketing tool more often. I believe these tips are good prospects for any person trying to use video games as a marketing strategy.