Post by Marketing Matters on Jan 6, 2016 2:33:30 GMT
More than 500,000 cellphone users could be part of the class, court papers show.
The plaintiffs accused Yahoo of sending them automated "welcome" messages when other users sent them separate messages via the Yahoo Messenger service.
They said the welcome messages constituted unauthorized advertising for Yahoo services, violating the federal TCPA and subjecting the Sunnyvale, California-based company to damages of up to $1,500 per message if the violations were willful.
The plaintiffs accused Yahoo of sending them automated "welcome" messages when other users sent them separate messages via the Yahoo Messenger service.
They said the welcome messages constituted unauthorized advertising for Yahoo services, violating the federal TCPA and subjecting the Sunnyvale, California-based company to damages of up to $1,500 per message if the violations were willful.
Yahoo to face class action lawsuit for sending text messages:
Jonathan Stempel/Reuters
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I can see more law suits like this arising as big data becomes more practical. The clash between privacy and security will be highly noticeable and even more debated IMO.