Post by Marketing Matters on Jan 6, 2016 2:37:15 GMT
"18 million youth were exposed to e-cigarette ads in 2014.
More than 10 million high school students and nearly 8 million middle school students were exposed to e-cigarette ads in 2014.
More than half of high school students (about 8 million) saw e-cigarette ads in retail stores, and more than 6 million saw them on the Internet.
More than half of middle school students (6 million) saw e-cigarettes ads in retail stores, and more than 4 million saw them on the Internet.
About 15% of all students reported seeing e-cigarette ads from all four sources, including retail stores, the Internet, magazines/newspapers, and TV/movies.
Exposure to e-cigarette ads may contribute to youth e-cigarette use:
E-cigarette companies have rapidly increased advertising spending, from $6.4 million in 2011 to $115 million in 2014.
Many of the themes used in advertising for cigarettes are also now used to advertise e-cigarettes – including sex, independence, and rebellion.
During the time e-cigarette ads have increased, there are also increases in e-cigarette use among US youth. From 2011-2014, e-cigarette use in the past 30 days increased from less than 1% to almost 4% among middle school students and from less than 2% to 13% among high school students."
1.usa.gov/1RptKBe
More than 10 million high school students and nearly 8 million middle school students were exposed to e-cigarette ads in 2014.
More than half of high school students (about 8 million) saw e-cigarette ads in retail stores, and more than 6 million saw them on the Internet.
More than half of middle school students (6 million) saw e-cigarettes ads in retail stores, and more than 4 million saw them on the Internet.
About 15% of all students reported seeing e-cigarette ads from all four sources, including retail stores, the Internet, magazines/newspapers, and TV/movies.
Exposure to e-cigarette ads may contribute to youth e-cigarette use:
E-cigarette companies have rapidly increased advertising spending, from $6.4 million in 2011 to $115 million in 2014.
Many of the themes used in advertising for cigarettes are also now used to advertise e-cigarettes – including sex, independence, and rebellion.
During the time e-cigarette ads have increased, there are also increases in e-cigarette use among US youth. From 2011-2014, e-cigarette use in the past 30 days increased from less than 1% to almost 4% among middle school students and from less than 2% to 13% among high school students."
1.usa.gov/1RptKBe