Post by Marketing Matters on Jan 6, 2016 3:45:46 GMT
Become a Sponsor
Instead of thinking in terms of quick, witty ads to grab network viewers’ attention, consider becoming a sponsor. This is a much lower-key approach. As a sponsor, you will be given space at the beginning and end of a show to display your logo while the announcer indicates you are a sponsor of the program. This can be effective if you choose a show that has something to do with your business, such as a home-improvement program for a hardware store or an animal show for a pet supply store. A sponsorship makes a more understated pitch, focusing on a company slogan rather than an out-and-out appeal to the audience to buy from you. For example, instead of, “Come in today to take advantage of our discounts,” you might say, “Serving the local community with the best value at the best prices.”
Become a Guest
If you have an area of expertise, write to the producers of public broadcasting programs and offer to be a guest. While you are talking on the broadcast, you can easily explain what your business is and what you offer. This is a form of advertising that offers a win-win situation for you and the station. It gets an interesting guest, and you get the chance to tout your goods and services. Keep it subtle and tasteful, and you could be invited back for repeat appearances.
Become a Host
You can pitch your own show idea. Watch your public television stations to see what kinds of programs they offer, and find something they are not covering. Associate it with your business in some way. For example, if you own a vintage clothing store, you could host a program of classic movies. As the owner of a business consulting company, you could host a program on improving small-business operations. Although you won’t spend enormous amounts of time talking about your goods or services, you can mention them and serve as a sponsor for your own program.
Tie Your Message to Community Interests
If you decide to simply purchase ad time on a public station, tie your message to community interests and concerns. Public television promotes community events, and people who tune in like to hear about ways their community is thriving or improving. Position your business as a positive contributor to your neighborhood, and emphasize any work you do to help local charities. You may not have to mention any products or services. You can instead emphasize the positive influence of your brand on the neighborhood. Make you ads about the community's needs and how you work to make a positive contribution.
Instead of thinking in terms of quick, witty ads to grab network viewers’ attention, consider becoming a sponsor. This is a much lower-key approach. As a sponsor, you will be given space at the beginning and end of a show to display your logo while the announcer indicates you are a sponsor of the program. This can be effective if you choose a show that has something to do with your business, such as a home-improvement program for a hardware store or an animal show for a pet supply store. A sponsorship makes a more understated pitch, focusing on a company slogan rather than an out-and-out appeal to the audience to buy from you. For example, instead of, “Come in today to take advantage of our discounts,” you might say, “Serving the local community with the best value at the best prices.”
Become a Guest
If you have an area of expertise, write to the producers of public broadcasting programs and offer to be a guest. While you are talking on the broadcast, you can easily explain what your business is and what you offer. This is a form of advertising that offers a win-win situation for you and the station. It gets an interesting guest, and you get the chance to tout your goods and services. Keep it subtle and tasteful, and you could be invited back for repeat appearances.
Become a Host
You can pitch your own show idea. Watch your public television stations to see what kinds of programs they offer, and find something they are not covering. Associate it with your business in some way. For example, if you own a vintage clothing store, you could host a program of classic movies. As the owner of a business consulting company, you could host a program on improving small-business operations. Although you won’t spend enormous amounts of time talking about your goods or services, you can mention them and serve as a sponsor for your own program.
Tie Your Message to Community Interests
If you decide to simply purchase ad time on a public station, tie your message to community interests and concerns. Public television promotes community events, and people who tune in like to hear about ways their community is thriving or improving. Position your business as a positive contributor to your neighborhood, and emphasize any work you do to help local charities. You may not have to mention any products or services. You can instead emphasize the positive influence of your brand on the neighborhood. Make you ads about the community's needs and how you work to make a positive contribution.
Public Television Marketing Ideas:Kevin Johnston/Chron
Don't forget to Follow Kevin Johnston at Twitter
Don't forget to Follow Kevin Johnston at Twitter
These are great ideas on how to gain public attention for branding and content propagating purposes. I presume the methods may be proven cheap and effective if used properly.