Post by Marketing Matters on Jan 6, 2016 5:58:19 GMT
"Lumos Labs, the company behind the popular Lumosity "Brain Training" program, is agreeing to pay $2 million to settle deceptive advertising claims brought by the Federal Trade Commission."
“Lumosity preyed on consumers’ fears about age-related cognitive decline, suggesting their games could stave off memory loss, dementia, and even Alzheimer’s disease," Jessica Rich, director of the FTC’s Bureau of Consumer Protection, said in a statement. “But Lumosity simply did not have the science to back up its ads.”
arstechnica.com/tech-policy/2016/01/lumosity-pays-2-million-to-ftc-to-settle-bogus-brain-training-claims/
“Lumosity preyed on consumers’ fears about age-related cognitive decline, suggesting their games could stave off memory loss, dementia, and even Alzheimer’s disease," Jessica Rich, director of the FTC’s Bureau of Consumer Protection, said in a statement. “But Lumosity simply did not have the science to back up its ads.”
arstechnica.com/tech-policy/2016/01/lumosity-pays-2-million-to-ftc-to-settle-bogus-brain-training-claims/