Post by Marketing Matters on May 8, 2015 16:10:55 GMT
If an advertisement is printed on paper, be it newspapers, magazines, newsletters, booklets, flyers, direct mail, or anything else that would be considered a portable printed medium, then it comes under the banner of print advertising.
It's hard to say exactly how old print advertising actually is. There are examples of printed pieces dating back to early Egyptian times. In 17 th century England, several different forms of advertisements appeared in newspapers and on handbills.
If you have a low budget, you will find something to fit it. But you won't be getting major exposure from a local newspaper in a town that has 1000 residents. A mass-circulated magazine, like those found at the checkout of the grocery aisle, will charge many thousands of dollars for one insertion. That goes up if it's a back cover, faux front cover, double page spread or center spread.
It's hard to say exactly how old print advertising actually is. There are examples of printed pieces dating back to early Egyptian times. In 17 th century England, several different forms of advertisements appeared in newspapers and on handbills.
If you have a low budget, you will find something to fit it. But you won't be getting major exposure from a local newspaper in a town that has 1000 residents. A mass-circulated magazine, like those found at the checkout of the grocery aisle, will charge many thousands of dollars for one insertion. That goes up if it's a back cover, faux front cover, double page spread or center spread.
Print Advertising Paul Suggett/About.com Author
Don't forget to Follow More Of Paul Suggetts Work at About Advertising
Don't forget to Follow More Of Paul Suggetts Work at About Advertising
This is a great assessment about print advertising.