Post by Marketing Matters on Jul 20, 2015 5:25:24 GMT
This will take some of the market from Pandora and Spotifiy. But I also read Apples model might actually boost users of their streaming competitors. We will see I suppose.
"No, to the contrary, we see Apple Music as a growth engine for the industry. Apple has clout with its loyal iPhone users and will become a catalyst for more consumers to try Internet radio.he initial trial period may actually result in new consumers also trying out other streaming services such as Spotify and Pandora. It will lift listenership across the industry.
Apple Music is probably a bigger threat to broadcast radio. The company already tried with iTunes radio to make inroads into Internet radio with mixed results. In its re-launch as Apple Music, the company is taking direct aim at existing broadcast radio listeners. Beats One is attempting to replicate the broadcast radio experience and will almost certainly steal listening time as users shift their listening habits.
"No, to the contrary, we see Apple Music as a growth engine for the industry. Apple has clout with its loyal iPhone users and will become a catalyst for more consumers to try Internet radio.he initial trial period may actually result in new consumers also trying out other streaming services such as Spotify and Pandora. It will lift listenership across the industry.
Apple Music is probably a bigger threat to broadcast radio. The company already tried with iTunes radio to make inroads into Internet radio with mixed results. In its re-launch as Apple Music, the company is taking direct aim at existing broadcast radio listeners. Beats One is attempting to replicate the broadcast radio experience and will almost certainly steal listening time as users shift their listening habits.
I'm not sure what makes Apple think more people will want to use their radio services, but I can't wait to find out.