Post by Marketing Matters on Jul 21, 2015 1:14:27 GMT
It’s the idea, simply put, that customers don’t have 3 seconds for a sales pitch today, but they’ll take 30 minutes for a good story. That’s really what we’re talking about today. We, as brands that sell products and services, have got to tell really compelling, relevant stories.
Content Marketing Best Practices & Tips with Joe Pulizzi:
David Wells/Inbound Now
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David Wells/Inbound Now
Don't forget to Follow More From David Wells at Twitter
You can also Follow More From Joe Pulizzi at Twitter Also
I liked many of the points he made in the video. I really like that he pointed out how important storytelling is in marketing.