Post by Marketing Matters on Jul 21, 2015 12:39:47 GMT
This shift likely echoes the increasing importance of video in the B2B marketer’s playbook. Total programmatic video advertising this year will reach a more than 212% increase over last year. The projection is that by next year 40% of U.S. video ad spending will happen via programmatic platforms. It’s a safe bet that B2B media budgets will figure into many of those ad buys.
Considering every industry uses more and more autonomous technology this would not surprise me. I would be surprised if more and more companies didn't use autonomous technologies to enhance their marketing.