Internet Ad Spend to Overtake TV Globally by 2017

[Marketing Matters]

Global advertising revenues have grown by an average 5 per cent year-on-year since the start of the recovery from the world financial crisis in 2010. Total global ad spend is now tipped to reach $700bn (£450bn) by 2019 with digital, and in particular mobile, fuelling much of that growth.

Internet Ad Spend to Overtake TV Globally by 2017: David Murphy/MobileMarketing

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Mobile advertising is soon to be more mass appealing than television. That seems to be a noticeable trend, more so each day.