Tuning In To Radio Advertising

[Marketing Matters]

According to American Music Concepts, radio is still listened to by over 90% of Americans, or 243 million people, each week1. And if you think that it’s just the elderly, you would be wrong. Radio is listened to by the majority of almost all generations

Tuning In To Radio Advertising: Jeanne Landau/Business2Community Author

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I found this quick summary of radio statistics. I did not suspect so many people listened to the radio.