Post by Marketing Matters on Jul 23, 2015 0:08:41 GMT
Writing a good classified is an art. Keep these principles in mind:
Grab attention with the title. Use strong, emotional words that pack a punch.
Repeat descriptive text from the title in the body of the ad. This strategy creates maximum effect.
If you’re offering a service, include its main benefit in the title. Sales are always about “what’s in it for me?”
Avoid the use of all caps. They now often imply that you’re shouting.
Avoid the excessive use of exclamation points. Try to contain your excitement so that you don’t wear anyone out.
Include a picture, if possible. A picture is still worth a thousand words.
Give people explicit instructions. Tell them how to find more information or make a purchase (call to action).
Include a link to your website. Following this advice is good for search engine ranking, too.
Resist the temptation to post your primary e-mail address online. Instead, create a free, temporary address at Gmail, Yahoo!, or Hotmail. You certainly don’t want to receive more spam than you already do.
Test different titles and copy. This way, you can find out what works best.
Write separate ads for different items. It’s easier to draw the right audience for one specific item than to attract multiple audiences to a smorgasbord of values.
Proofread your ad carefully. Be sure that you use correct spelling and grammar.
Grab attention with the title. Use strong, emotional words that pack a punch.
Repeat descriptive text from the title in the body of the ad. This strategy creates maximum effect.
If you’re offering a service, include its main benefit in the title. Sales are always about “what’s in it for me?”
Avoid the use of all caps. They now often imply that you’re shouting.
Avoid the excessive use of exclamation points. Try to contain your excitement so that you don’t wear anyone out.
Include a picture, if possible. A picture is still worth a thousand words.
Give people explicit instructions. Tell them how to find more information or make a purchase (call to action).
Include a link to your website. Following this advice is good for search engine ranking, too.
Resist the temptation to post your primary e-mail address online. Instead, create a free, temporary address at Gmail, Yahoo!, or Hotmail. You certainly don’t want to receive more spam than you already do.
Test different titles and copy. This way, you can find out what works best.
Write separate ads for different items. It’s easier to draw the right audience for one specific item than to attract multiple audiences to a smorgasbord of values.
Proofread your ad carefully. Be sure that you use correct spelling and grammar.
Web Marketing with Online Classifieds:
Jan Zimmerman/Web Marketing For Dummies Vol. 3
Don't forget to Follow Jan Zimmerman at For Dummies
Jan Zimmerman/Web Marketing For Dummies Vol. 3
Don't forget to Follow Jan Zimmerman at For Dummies
These should prove to be great practice.