App store optimization: What is it and why do I need it?

[Marketing Matters]

The key to ASO is to attract a crowd that will actually be interested and won’t uninstall your app after a few weeks. It is thus of high importance to have a good understanding of your target audience, such as what keywords they are typing into the search bar.

App store optimization: What is it and why do I need it?: Oleksiy Kuryliak/TechInAsia

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I think the quality of the app is of importance as well. Understanding what your customer wants will not help as much as delivering what they desire.