Post by Marketing Matters on Jul 26, 2015 0:24:13 GMT
Messaging groups can be set up, so a customer service agent could bring in an expert if needed. This use of expert knowledge is often touted by customer relationship systems, although the logistics vary. Messaging is designed to loop in others.
In fact, returning a message to a customer with a “deep link” into content is a quick way to surface expert content that lives somewhere.
And it has a natural language interface that seems readymade for the kind of sentence fragments abounding in daily life. Rather than make a consumer figure out self-service on a website, for instance, texting/messaging is something most people are “already trained on how to do,” Gagnon said.
I enjoy the logic here. I do agree that using texts as a marketing platform should prove rewarding because of how integrated texting has been ingrained into society.