Post by Marketing Matters on Jul 26, 2015 13:14:31 GMT
1-Bethesda offered a nifty prize to parents who were willing to name their baby ‘Dovahkiin’ if it was born on Skyrim’s release date of 11/11/11.
2-During the 2009 E3 exhibition in Los Angeles, EA decided to hire 20 ‘protesters’ to complain about and oppose the game on the streets. Armed with signs and loudspeakers, the ‘protesters’ played their part in labelling the game as sacrilegious and suggesting that EA is the anti-Christ.
3-Acclaim Entertainment decided to promote the game (Burnout 2) by literally encouraging players in the UK to break the law by offering to reimburse anyone who got a speeding ticket.
4-The advertising campaign involved selecting 200 middle-aged and conservative mothers whose video game knowledge was restricted to Tetris. These women were then shown the most horrifying clips from Dead Space 2 whilst a video camera recorded their reactions and the subsequent videos were posted up under the title ‘Your Mom Hates Dead Space 2′.
5-Online advertisements for Evony featured a scantily-clad beautiful, busty woman with no relevance to the medieval era, whilst a suggestive ‘Come play, my Lord’ or ‘Start your journey now, my Lord!’ subtitle is squeezed in somewhere.
6-The app was called ‘Hire Hitman’ and it basically allowed users to identify, threaten, and targeting their Facebook friends for virtual ‘assassination’. That’s already pretty bad but it managed to get worse when the app asked users for their reasons to ‘kill’ a friend and methods for identifying their friends.
7-Acclaim Entertainment thought it would be a brilliant idea to put small billboard advertisements on tombstones, reaching out to families of the recently deceased and offering to pay them to put a video game ad on their loved one’s gravestone.
8-Days before the release of Conviction, a man with bandaged hands walked into a pub in Auckland and started pointing his gun at everyone. The patrons rightfully panicked and the police were immediately called. After the dust had settled it turned out that the supposed shooter was only brandishing a fake gun and he was just an actor hired to portray the main character from Splinter Cell in what has to be one of the most misguided attempts at a PR stunt.
9-Proving that they haven’t learned anything from their Splinter Cell debacle, Ubisoft sent a mysterious black safe to the offices of Ninemsn in the middle of Sydney, Australia. Everyone was initially cautious, which is fair enough whenever a strange black safe is delivered without any notice.
But everything immediately jumped up to 11 when the safe started ticking.
10-With confidence bordering on arrogance, the ad team decided to utilise Romero’s image, good-will, and famous online trash-talk to produce the infamous “John Romero’s about to make you his bitch. Suck it down” advertisement.
2-During the 2009 E3 exhibition in Los Angeles, EA decided to hire 20 ‘protesters’ to complain about and oppose the game on the streets. Armed with signs and loudspeakers, the ‘protesters’ played their part in labelling the game as sacrilegious and suggesting that EA is the anti-Christ.
3-Acclaim Entertainment decided to promote the game (Burnout 2) by literally encouraging players in the UK to break the law by offering to reimburse anyone who got a speeding ticket.
4-The advertising campaign involved selecting 200 middle-aged and conservative mothers whose video game knowledge was restricted to Tetris. These women were then shown the most horrifying clips from Dead Space 2 whilst a video camera recorded their reactions and the subsequent videos were posted up under the title ‘Your Mom Hates Dead Space 2′.
5-Online advertisements for Evony featured a scantily-clad beautiful, busty woman with no relevance to the medieval era, whilst a suggestive ‘Come play, my Lord’ or ‘Start your journey now, my Lord!’ subtitle is squeezed in somewhere.
6-The app was called ‘Hire Hitman’ and it basically allowed users to identify, threaten, and targeting their Facebook friends for virtual ‘assassination’. That’s already pretty bad but it managed to get worse when the app asked users for their reasons to ‘kill’ a friend and methods for identifying their friends.
7-Acclaim Entertainment thought it would be a brilliant idea to put small billboard advertisements on tombstones, reaching out to families of the recently deceased and offering to pay them to put a video game ad on their loved one’s gravestone.
8-Days before the release of Conviction, a man with bandaged hands walked into a pub in Auckland and started pointing his gun at everyone. The patrons rightfully panicked and the police were immediately called. After the dust had settled it turned out that the supposed shooter was only brandishing a fake gun and he was just an actor hired to portray the main character from Splinter Cell in what has to be one of the most misguided attempts at a PR stunt.
9-Proving that they haven’t learned anything from their Splinter Cell debacle, Ubisoft sent a mysterious black safe to the offices of Ninemsn in the middle of Sydney, Australia. Everyone was initially cautious, which is fair enough whenever a strange black safe is delivered without any notice.
But everything immediately jumped up to 11 when the safe started ticking.
10-With confidence bordering on arrogance, the ad team decided to utilise Romero’s image, good-will, and famous online trash-talk to produce the infamous “John Romero’s about to make you his bitch. Suck it down” advertisement.
10 Insane Video Game Marketing Campaigns That Actually Happened:
Alexander Pan/What Culture
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Alexander Pan/What Culture
Don't forget to Follow More News From What Culture
I thought these were great examples of video games being marketed.