Post by Marketing Matters on Jul 26, 2015 23:37:39 GMT
1- Reciprocity is a psychological principle regarding a positive action that takes place in response to another positive action. If someone is friendly to another person, then this principle suggests they would be friendly back.
2- The Information Gap Theory refers to the curiosity that humans develop if there is a gap between the information we already know and the information we want to know.
3- Social Proof and content marketing work hand in hand. This theory proposes that people are automatically drawn to a product that they know others already like and trust.
4- Fear Of Missing Out (FOMO), this is a part of the scarcity marketing theory, which states that humans put more value on things they feel are scarce and a lower value on anything that can easily be attained.
5- Loss Aversion refers to the way people tend to strongly prefer avoiding losses than acquiring gains. It has been suggested that losses are psychologically twice as powerful as gains.
6- The Paradox of Choice principle proposes that humans become less satisfied if they have too many choices. People often struggle with important decisions, and when we are given too many choices, we often worry later that a different option may have been better for us.
I enjoy hearing theories about psychology. Applying those theories to marketing seems like it would be nothing but beneficial. These traits listed I have heard of before. There have been some experimental studies done regarding some of these traits leading to narrowly speculative conclusions.