Post by Marketing Matters on Jul 27, 2015 12:54:03 GMT
In a single week, radio reaches more than 228 million Americans. That's 94 percent of everyone age 12 and older, according to Arbitron .
1. Pinpoint Your Audience.
2. Know What You're Buying.
3. Look for Special Sponsorships.
4. Entertain the Audience.
For maximum results, make your call to action--a URL or phone number--easy to remember and tie it in with your company name or message."
1. Pinpoint Your Audience.
2. Know What You're Buying.
3. Look for Special Sponsorships.
4. Entertain the Audience.
For maximum results, make your call to action--a URL or phone number--easy to remember and tie it in with your company name or message."
4 Keys to Radio Advertising: Kim T. Gordon/Entrepreneur Magazine Author
Don't forget to Follow More Of Kin T. Gordons Work At Entrepreneur Magazine
Don't forget to Follow More Of Kin T. Gordons Work At Entrepreneur Magazine
If I were going to make a checklist of things to do before I created a radio advertisement, these tips would definitely be integrated into that list.