Post by Marketing Matters on Jul 27, 2015 13:14:11 GMT
It’s happening. Self-checkouts. Robot vacuum cleaners. Driverless cars. The age of automation is well and truly here.
According to Deloitte, about 1 in 3 jobs in the UK are at high risk of disappearing in the next 10-20 years due to automation.
Think about it, how many office secretaries, meter readers, machine operators, bus conductors or even travel agents, do you know now?
It’s just a matter of time before these jobs become as quaint and obscure as the cordwainers, curriers and wheelwrights of old.
For sure, marketing automation is already a big deal. But it’s still tantamount to teenage sex – where everyone’s talking about it but very few are actually doing it. And those that are partaking in many instances are still trying to work out how to do it properly. I mean a few automated emails, landing pages and workflows are not quite threatening our livelihood just yet. But it’s a start.
The thing is, there’s no point in fighting it. The process of marketing can and will ultimately be honed to perfection thanks to intelligent, self-learning machines, without the need for an army of marketers to stoke the fire.
You could argue it will then all be about creativity – when everything is optimised to the hilt – where it won’t be about how to reach, but how to engage. Then it'll be down to whether you can capture hearts and minds better than the next brand.
According to Deloitte, about 1 in 3 jobs in the UK are at high risk of disappearing in the next 10-20 years due to automation.
Think about it, how many office secretaries, meter readers, machine operators, bus conductors or even travel agents, do you know now?
It’s just a matter of time before these jobs become as quaint and obscure as the cordwainers, curriers and wheelwrights of old.
For sure, marketing automation is already a big deal. But it’s still tantamount to teenage sex – where everyone’s talking about it but very few are actually doing it. And those that are partaking in many instances are still trying to work out how to do it properly. I mean a few automated emails, landing pages and workflows are not quite threatening our livelihood just yet. But it’s a start.
The thing is, there’s no point in fighting it. The process of marketing can and will ultimately be honed to perfection thanks to intelligent, self-learning machines, without the need for an army of marketers to stoke the fire.
You could argue it will then all be about creativity – when everything is optimised to the hilt – where it won’t be about how to reach, but how to engage. Then it'll be down to whether you can capture hearts and minds better than the next brand.
Will the last person in Marketing please turn out the lights?: Paul Hewerdine/Earnest
Don't forget to Follow More Of Paul Hewerdines Work at The Earnest Blog
Don't forget to Follow More Of Paul Hewerdines Work at The Earnest Blog
I am observant of how technology helps and hinders society. The effects technology has on our industries is no different. I enjoyed reading this article because it fixated on how autonomous technology is effecting the marketing sector. I presume there are many other ways technology will be disrupting the marketing sector that are worth considering as well.