Post by Marketing Matters on Aug 5, 2015 15:08:04 GMT
How honest are online survey respondents? Can focus group panels be trusted when they use anonymous electronic blackboards? What is the psychology behind dishonesty when a survey respondent and a market researcher are only connected through electronic means? Does vulnerability to dishonesty in surveys research differ across population subgroups and subcultures?
More information is available about measures that can be used to reduce the prevalence of dishonest responses and untrustworthy respondents in online market research. A plan for taking measures that mitigate data vulnerability is basic to the new market research.
When data is collected, and later finds its way into huge vats of big data, little thought is given at the point of data collection to ensuring and maintaining the integrity of the data. Data integrity is a challenge all market researchers face, and it is a very substantive problem for surveys research that is completed online.
More information is available about measures that can be used to reduce the prevalence of dishonest responses and untrustworthy respondents in online market research. A plan for taking measures that mitigate data vulnerability is basic to the new market research.
When data is collected, and later finds its way into huge vats of big data, little thought is given at the point of data collection to ensuring and maintaining the integrity of the data. Data integrity is a challenge all market researchers face, and it is a very substantive problem for surveys research that is completed online.
What Time Is the Oscars? Are Your Survey Respondents Acting?:
Gigi DeVault/About.com
Don't forget to Follow More From Gigi Devault at About/Market Research
Gigi DeVault/About.com
Don't forget to Follow More From Gigi Devault at About/Market Research
With "Big Data" becoming all the rage, I presume how accurate a firms data is will be a factor in whether or not they obtain customers. It will be interesting to see how big data businesses will gain a prospects trust.