Post by Marketing Matters on Aug 23, 2015 14:16:14 GMT
More people listen to the radio in the spring and summer because of outdoor activities. Fall and winter drives audiences indoors and results in an increase in television viewers. Compare prices between the 30- and 60-second slots. Often, a 30-second commercial is only about one-third less. This makes the 60-second slot a better deal. Prime-time television commercials cost 10 to 30 times more than drive-time radio ads. Stations have special package plans, contract rates and discounts for “fringe” times, or those times next to prime-time slots.
This is a good perspective on what to look for when choosing radio or television advertising. It is the obvious things that can often get overlooked.