Post by Marketing Matters on Jan 6, 2016 3:54:59 GMT
Here are the Facts:
Radio today reaches more than 90 percent of people in the U.S. on a weekly basis;
Radio reaches more than 68% of U.S. consumers ages 12 and older on an average day;
236 million people listen to the radio each week;
There are more than 13,500 radio stations across the United States, covering more than 40 different formats;
Audio consumers are listening for more than 2 ½ hours every day; and
More than two-thirds of the weekly radio audience works full-time, tuning in during the working day, away from home."
"And, here are the Figures:
Top Formats:
1) Country
2) News/Talk
3) Pop Contemporary Hit Radio
Millennials (those born between 1980 and 1996):
More than 65 million Millennials use radio each week (52% male; 48% female)
More than 90% of Millennials are reached weekly by radio
Average of 11.5 hours spent with radio each week
Generation X (those born between 1965 and 1979):
Nearly 58 million Gen Xers use radio each week (53% male; 47% female)
Nearly 93% of Generation X reached weekly by radio
74% of Generation X listeners work full-time
Boomers (those born between 1950-1964):
More than 56 million Boomers listen to radio each week (53% male; 47% female)
Boomers spend the most time with radio each week, with an average of 14.5 hours
Their most listened-to format is News-Talk
Hispanics (those 12 and older)
More than 94% of all Hispanics use radio each week (53% male; 47% female)
More than 32 million Hispanics are reached each week with radio
Listen more each week than any other ethnic group, with an average of 12.5 hours
African Americans (those 12 and older)
Nearly 92% use radio each week (47% male; 53% female)
Nearly 25 million African American listeners use radio each week
Listen nearly as much weekly as Hispanics, with an average of 12 hours
Other Demography Trends:
Radio reaches 94% of Adults ages 18 and older each week with household incomes of $75,000 or more; they listen an average of two hours and 27 minutes per day
Radio reaches 93% of college graduates ages 18 and older each week; they listen an average of two hours and 20 minutes per day
93% of us listen to AM/FM radio over the airwaves, which is just slightly lower than the 98% of us who watch television, but higher than the 72.9% of us using the internet
Radio represents nearly one quarter of the time Americans (Adults ages 18 to 64) spend with media each day. The breakdown is as follows:
Television1 – 55%
Radio – 23%
Internet2 – 19%
Newspapers – 2%
Magazines – 1%
1 Including time-shifted viewing, 2 not including e-mail
Where are Americans listening? Radio usage (in Adults ages 18 to 64) still heavily favors car listening, at a time when 79% of adults travel by car an average of one and a quarter hours per day:
Car – 42%
Home – 24%
Work – 21%
Other – 13%
Radio today reaches more than 90 percent of people in the U.S. on a weekly basis;
Radio reaches more than 68% of U.S. consumers ages 12 and older on an average day;
236 million people listen to the radio each week;
There are more than 13,500 radio stations across the United States, covering more than 40 different formats;
Audio consumers are listening for more than 2 ½ hours every day; and
More than two-thirds of the weekly radio audience works full-time, tuning in during the working day, away from home."
"And, here are the Figures:
Top Formats:
1) Country
2) News/Talk
3) Pop Contemporary Hit Radio
Millennials (those born between 1980 and 1996):
More than 65 million Millennials use radio each week (52% male; 48% female)
More than 90% of Millennials are reached weekly by radio
Average of 11.5 hours spent with radio each week
Generation X (those born between 1965 and 1979):
Nearly 58 million Gen Xers use radio each week (53% male; 47% female)
Nearly 93% of Generation X reached weekly by radio
74% of Generation X listeners work full-time
Boomers (those born between 1950-1964):
More than 56 million Boomers listen to radio each week (53% male; 47% female)
Boomers spend the most time with radio each week, with an average of 14.5 hours
Their most listened-to format is News-Talk
Hispanics (those 12 and older)
More than 94% of all Hispanics use radio each week (53% male; 47% female)
More than 32 million Hispanics are reached each week with radio
Listen more each week than any other ethnic group, with an average of 12.5 hours
African Americans (those 12 and older)
Nearly 92% use radio each week (47% male; 53% female)
Nearly 25 million African American listeners use radio each week
Listen nearly as much weekly as Hispanics, with an average of 12 hours
Other Demography Trends:
Radio reaches 94% of Adults ages 18 and older each week with household incomes of $75,000 or more; they listen an average of two hours and 27 minutes per day
Radio reaches 93% of college graduates ages 18 and older each week; they listen an average of two hours and 20 minutes per day
93% of us listen to AM/FM radio over the airwaves, which is just slightly lower than the 98% of us who watch television, but higher than the 72.9% of us using the internet
Radio represents nearly one quarter of the time Americans (Adults ages 18 to 64) spend with media each day. The breakdown is as follows:
Television1 – 55%
Radio – 23%
Internet2 – 19%
Newspapers – 2%
Magazines – 1%
1 Including time-shifted viewing, 2 not including e-mail
Where are Americans listening? Radio usage (in Adults ages 18 to 64) still heavily favors car listening, at a time when 79% of adults travel by car an average of one and a quarter hours per day:
Car – 42%
Home – 24%
Work – 21%
Other – 13%
Radio Facts And Figures: News Generation
This is a very in depth look at how often the radio is used by the masses.