Post by Marketing Matters on Jan 6, 2016 4:03:43 GMT
Traditional broadcast technologies allowed for the transmission of only a single stream of programming at a time. This gave rise to almost all of the TV conventions that viewers have come to know: a schedule, channels, fixed program lengths and intermittent advertising.
If you think about it, these aren’t conventions specific to the television medium. Rather, they’re responses to broadcasting’s technological limitations.
Sometimes the arrival of new distribution technologies introduces only moderate change, like when the music industry shifted from records to cassettes. Other times, new distribution technologies require a radical reconfiguration of business models and completely change the user experience of a medium.
This is what’s now happening for television.
And just as streaming makes for a very different viewing experience, it is also changing the nature of the shows that are made. Streaming services produce content targeted to narrower niches and sensibilities. They’ve also allowed for much greater experimentation and diversity in the ways stories are told and structured.
If you think about it, these aren’t conventions specific to the television medium. Rather, they’re responses to broadcasting’s technological limitations.
Sometimes the arrival of new distribution technologies introduces only moderate change, like when the music industry shifted from records to cassettes. Other times, new distribution technologies require a radical reconfiguration of business models and completely change the user experience of a medium.
This is what’s now happening for television.
And just as streaming makes for a very different viewing experience, it is also changing the nature of the shows that are made. Streaming services produce content targeted to narrower niches and sensibilities. They’ve also allowed for much greater experimentation and diversity in the ways stories are told and structured.
Why 2015 Was the Year That Changed TV Forever:Amanda Lotz/New Republic
Don't forget to Follow Amanda Lotz at Twitter
Don't forget to Follow Amanda Lotz at Twitter
I have realized many shifts in public television traditions. I believe this article helps shed some light on what to expect in video media.