Isn’t direct mail pointless and a waste of money?

[Marketing Matters]

In order to fully maximize this digital strategy, you need to ensure you are utilizing both online and offline tools. One of the most powerful tools you can use is direct mail. Although the thought of direct mail seems like an outdated strategy, it has proven to be a must-have in a comprehensive marketing program. The following are three of the biggest benefits of combining digital strategies with direct mail:

Higher Response Rates

Maximum Exposure

Stand Out

Isn’t direct mail pointless and a waste of money?: Sheila Kloefkorn/Phoenix Business Blog

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I think if direct mail is done right it can possess the three attributes she lists.