How To Calculate The Cost Of Customer Acquisition (CAC) Nov 6, 2015 1:13:33 GMT Quote Select PostDeselect PostLink to PostMemberGive GiftBack to Top Post by Marketing Matters on Nov 6, 2015 1:13:33 GMT The simple method for working out CACCAC = Cost of customer acquisitionMCC = Total marketing campaign costs related to acquisition (Not retention)CA = Total customers acquiredHow to Calculate Cost of Customer Acquisition (CAC) in Ecommerce:Edward Gotham/OmetriaDon't forget to Follow Edward Gotham at TwitterThe CAC formula is crucial if one wants to have any idea on what they are spending on customers. I realize that this is a basic formula, but it can be expanded on in many ways.