Post by Marketing Matters on Nov 9, 2015 12:15:46 GMT
Prediction #1: The Era of Cognitive Commerce has Begun.
Prediction #2: Real-Time Marketing Analytics will Unite Online and Offline Behavior for Richer Lead Scoring and Nurturing in 2016.
Prediction #3: Companies will Reimagine their Branding Efforts to Brand from the Inside Out.
Prediction #4: Digital Marketing will Cease (as Marketers Shift to Marketing in a Digital World).
Prediction #5. TV as We Know it, will Change Forever Starting in 2016.
Prediction #6: 2016 will Become a True Indicator of the Success of Personalization in Generating ROI.
Prediction #7: Getting Back to Basics will Trump the Sexy, Shiny New Marketing Vehicle.
Prediction #8: Being Human Will Return to Marketing.
Prediction #9: In 2016 the Employee Experience (EX) will become as Valued as the Customer Experience (CX).
Prediction #10: Marketing and Data Science Will Be the New Dynamic Duo.
Prediction #11: The Maturation of Addressable Communications will Advance Across Channels.
Prediction #12: Data will be the new currency for Millennials and Generation Z.
Prediction #13: Intent-Based Marketing Has Become a Reality.
Prediction #14: Spurred by Customers, Marketers Will Provide More Original Insights.
Prediction #15: Customer Success Marketing Reemerges.
Prediction #16: Video Will Become Even More Important in 2016.
Prediction #2: Real-Time Marketing Analytics will Unite Online and Offline Behavior for Richer Lead Scoring and Nurturing in 2016.
Prediction #3: Companies will Reimagine their Branding Efforts to Brand from the Inside Out.
Prediction #4: Digital Marketing will Cease (as Marketers Shift to Marketing in a Digital World).
Prediction #5. TV as We Know it, will Change Forever Starting in 2016.
Prediction #6: 2016 will Become a True Indicator of the Success of Personalization in Generating ROI.
Prediction #7: Getting Back to Basics will Trump the Sexy, Shiny New Marketing Vehicle.
Prediction #8: Being Human Will Return to Marketing.
Prediction #9: In 2016 the Employee Experience (EX) will become as Valued as the Customer Experience (CX).
Prediction #10: Marketing and Data Science Will Be the New Dynamic Duo.
Prediction #11: The Maturation of Addressable Communications will Advance Across Channels.
Prediction #12: Data will be the new currency for Millennials and Generation Z.
Prediction #13: Intent-Based Marketing Has Become a Reality.
Prediction #14: Spurred by Customers, Marketers Will Provide More Original Insights.
Prediction #15: Customer Success Marketing Reemerges.
Prediction #16: Video Will Become Even More Important in 2016.
16 Marketing Predictions For 2016 From The C-Suite:
Kimberly A. Whitler/Forbes
Don't forget to Follow Kimberly A. Whitler at Twitter
Kimberly A. Whitler/Forbes
Don't forget to Follow Kimberly A. Whitler at Twitter
The details on why to expect these changes seem accurate. I can't wait to see what actually comes to pass in 2016.