Post by Marketing Matters on Nov 9, 2015 12:20:50 GMT
In formulating an effective content marketing strategy, Danielle Hohmeier, a branding, content, and social media strategist at Atomicdust in the St. Louis, Mo., area, recommends the following approach:
-Start with goals. Why are you using content? What do you want your audience to do?
-Define brand voice and personality attributes. This often ties back to the organization's mission. Not so much what you do, but why you do it.
-Describe the brand as if it were a person (friendly, knowledgeable, and professional, etc.).
-Create audience profiles. Who is your audience? Do different audiences apply to different channels?
-Identify appropriate channels. If you don't have customer emails, you can't rely on an email newsletter. If your customers aren't on Facebook, you don't need a page there. Choose the channels that will be most effective for you and plan how to assess and build toward additional channels in the future.
-Identify topics of content-aside from your company news or product information-that your audience will care about.
-Define measurement. Before you start, choose the metrics you'll be looking at and the frequency you'll be looking at them. There is so much data out there; this will bring focus to your efforts.
-Start with goals. Why are you using content? What do you want your audience to do?
-Define brand voice and personality attributes. This often ties back to the organization's mission. Not so much what you do, but why you do it.
-Describe the brand as if it were a person (friendly, knowledgeable, and professional, etc.).
-Create audience profiles. Who is your audience? Do different audiences apply to different channels?
-Identify appropriate channels. If you don't have customer emails, you can't rely on an email newsletter. If your customers aren't on Facebook, you don't need a page there. Choose the channels that will be most effective for you and plan how to assess and build toward additional channels in the future.
-Identify topics of content-aside from your company news or product information-that your audience will care about.
-Define measurement. Before you start, choose the metrics you'll be looking at and the frequency you'll be looking at them. There is so much data out there; this will bring focus to your efforts.
Putting the ‘Strategic’ Into Strategic Content Marketing:
Lin Pophal/EContent Magazine
Don't forget to Follow More From Lin Pophal at EContent Magazine
Lin Pophal/EContent Magazine
Don't forget to Follow More From Lin Pophal at EContent Magazine
If anything, what was wrote here made me question my intentions and my habits. Which I think is a good thing.