Post by Marketing Matters on Dec 16, 2015 6:56:05 GMT
The fact that every other digital marketing channel is making email marketing look really good. Channels such as mobile devices and social media, which seemed to take many marketers away from a focus on email, have actually been the very reason email remains so effective today.
Automation and personalization tools give marketers the ability to deliver relevant and consistent emails that build upon the consumer cross-channel experience. Such tools can help brands identify and target the right customers at the right time, analyzing cross-channel data that allows marketers to develop contextual emails like never before. With a reliable content management system (CMS), enterprises can even set up workflows that will help them determine the most effective ways to drive the consumer-to-brand conversation, whether through email, social media or offline engagement.
If delivering valuable, contextual emails to your customers isn’t enough of an incentive, then consider this: at $39 for every $1 spent, email has the highest return on investment (ROI) of any other channel. That’s a fact you can take straight to the bank.
Automation and personalization tools give marketers the ability to deliver relevant and consistent emails that build upon the consumer cross-channel experience. Such tools can help brands identify and target the right customers at the right time, analyzing cross-channel data that allows marketers to develop contextual emails like never before. With a reliable content management system (CMS), enterprises can even set up workflows that will help them determine the most effective ways to drive the consumer-to-brand conversation, whether through email, social media or offline engagement.
If delivering valuable, contextual emails to your customers isn’t enough of an incentive, then consider this: at $39 for every $1 spent, email has the highest return on investment (ROI) of any other channel. That’s a fact you can take straight to the bank.
How Personalization Made Email Marketing Cool Again:
Alyssa Nahatis/Marketing Land
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Alyssa Nahatis/Marketing Land
Don't forget to Follow More From Alyssa Nahatis at Twitter
I find it interesting that email is considered to have the best ROI. I find that worth looking into.