Post by Marketing Matters on May 8, 2015 16:13:27 GMT
Advertising mail, also known as direct mail (by its senders), junk mail (by its recipients), or admail, is the delivery of advertising material to recipients of postal mail.[1][2] The delivery of advertising mail forms a large and growing service for many postal services, and direct-mail marketing forms a significant portion of the direct marketing industry. Some organizations attempt to help people opt out of receiving advertising mail, in many cases motivated by a concern over its negative environmental impact.
Advertising mail includes advertising circulars, coupon envelopes (Money Mailer, Valpak), catalogs, CDs, “pre-approved” credit card applications, and other commercial merchandising materials delivered to homes and businesses. It may be addressed to pre-selected individuals, or unaddressed and delivered on a neighbourhood-by-neighbourhood basis.[3][4]
Advertising mail includes advertising circulars, coupon envelopes (Money Mailer, Valpak), catalogs, CDs, “pre-approved” credit card applications, and other commercial merchandising materials delivered to homes and businesses. It may be addressed to pre-selected individuals, or unaddressed and delivered on a neighbourhood-by-neighbourhood basis.[3][4]
Advertising Mail: Wiki