Post by Marketing Matters on May 10, 2015 0:15:25 GMT
Indoor billboards are often smaller than outdoor billboards and are designed to attract the attention of foot traffic (i.e., those moving past the sign). For example, smaller signage in airports, train terminals and large commercial office space fit this category.
While billboards are the most obvious example of signage advertising, there are many other forms of signage advertising include:
While billboards are the most obvious example of signage advertising, there are many other forms of signage advertising include:
- Sky writing where airplanes use special chemicals to form words
- Plane banners where large signs are pulled behind an airplane
- Mobile billboards where signs are placed on vehicles, such as buses and cars, or even carried by people
- Plastic bags used to protect newspapers delivered to homes
- Advertisements attached to grocery carts
These are great concepts to remember when pondering all of the different forms of signage used in advertising.