Post by Marketing Matters on Jul 25, 2015 12:44:24 GMT
In order to fully maximize this digital strategy, you need to ensure you are utilizing both online and offline tools. One of the most powerful tools you can use is direct mail. Although the thought of direct mail seems like an outdated strategy, it has proven to be a must-have in a comprehensive marketing program. The following are three of the biggest benefits of combining digital strategies with direct mail: