Television Advertising Pros and Cons

[Marketing Matters]

On average, the general population spends over four and a half hours a day in front of the tube, making TV watching one of the most common modern leisure activities. Is it any wonder then that television advertising is also the most powerful form of advertising?

Some of the advantages to advertising your small business on television include the following:

• TV reaches a much larger audience than local newspapers and radio stations, and it does so during a short period of time.
• It reaches viewers when they’re the most attentive.
• It allows you to convey your message with sight, sound, and motion, which can give your business, product, or service instant credibility.
• It gives you an opportunity to be creative and attach a personality to your business, which can be particularly effective for small businesses that rely on repeat customers.

Some Disadvantages to TV Advertising

• Barring late night spots on your local cable television network, no other advertising medium is as likely to eat up your budget as quickly as TV will.
• Whereas with newspaper advertising, updating sale pricing or a special offer is often as simple as swapping out a coupon, with television advertising it means updating your script and reshooting the entire ad, which costs additional money.
• It can also be difficult to effectively target your core audience with television advertising.

Television Advertising Pros and Cons AllBusiness Editors/AllBusiness Networks

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These are some great points about what television broadcasts are and aren't good at in regards of marketing.