Post by Marketing Matters on Jul 27, 2015 12:59:26 GMT
Let’s face it, technology has changed the way we receive our news and information. There are just too many options out there for people to find what they’re looking for. You can’t reach everyone you’re looking to target with just a print ad or online banner, and your chances of doing so in social media may be limited depending on the number of followers you have.
For sure, both online and print advertising have strengths and limitations. Online offers click ability, immediate updating, targeted placement strategies, lower pricing and detailed tracking. Print offers tangibility, strong branding, memorability and readers who tend to be more highly engaged. Plus with a print ad, you have the ability to convey more of your message than with a banner.
Traditional media plays a huge role in most people’s daily lives, and ignoring it completely is not the smartest thing to be doing. The smart companies are mixing old and new media to target a wide range of consumers and using social media to enhance their other channels.
What’s crystal clear is the fact that technology plays an increasing role in the lives of readers and consumers, who appreciate choice – print, digital, mobile, iPad. A strong advertising campaign will integrate as many of these venues as possible, including print.
For sure, both online and print advertising have strengths and limitations. Online offers click ability, immediate updating, targeted placement strategies, lower pricing and detailed tracking. Print offers tangibility, strong branding, memorability and readers who tend to be more highly engaged. Plus with a print ad, you have the ability to convey more of your message than with a banner.
Traditional media plays a huge role in most people’s daily lives, and ignoring it completely is not the smartest thing to be doing. The smart companies are mixing old and new media to target a wide range of consumers and using social media to enhance their other channels.
What’s crystal clear is the fact that technology plays an increasing role in the lives of readers and consumers, who appreciate choice – print, digital, mobile, iPad. A strong advertising campaign will integrate as many of these venues as possible, including print.
Is Print Advertising Dead? Definitely Not!: Mindy Trammell/Insurance Journal Author
Don't forget to Follow More Of Mindy Trammells Work at Insurance Journal
Don't forget to Follow More Of Mindy Trammells Work at Insurance Journal
I like how this article hints at the need to integrate online media and printed media. I believe this integration to be necessary as well.