Post by Marketing Matters on Aug 5, 2015 14:18:39 GMT
In the past year, approximately 28 percent of smartphone users actually made a mobile payment, and that number is only expected to grow.
But what many merchants don’t realize is that mobile wallets can also be used as strategic marketing tools to help increase their bottom lines. The solution is in mobile loyalty programs.
After all, customers love loyalty programs. But they don’t love carrying around a wad of plastic cards in their wallets. Cards are bulky and easily lost. So, if your business already offers a loyalty program -- or plans to implement one -- there’s never been a better time to make the switch to mobile.
But what many merchants don’t realize is that mobile wallets can also be used as strategic marketing tools to help increase their bottom lines. The solution is in mobile loyalty programs.
After all, customers love loyalty programs. But they don’t love carrying around a wad of plastic cards in their wallets. Cards are bulky and easily lost. So, if your business already offers a loyalty program -- or plans to implement one -- there’s never been a better time to make the switch to mobile.
'Mobile Wallets,' the Future of Loyalty Marketing Programs: Tami Cohorst/Entrepreneur Magazine
Don't forget to Follow More Of Tami Cohorsts Work at Entrepreneur
Don't forget to Follow More Of Tami Cohorsts Work at Entrepreneur
This author brings to light how online promotions can be tied to digital wallets. I wonder how businesses are using digital wallets exactly?