Retail Marketers Say Rich Media Content is Critical

[Marketing Matters]

The headline statistic is that 49 percent of the respondents indicate that content — creating rich media experiences — is the most critical factor in getting consumer attention. Content was considered more important than all other key factors including:

Context – delivering the right message at the right time, 20 percent
Omni-channel – delivering content across multiple channels and devices, 17 percent
Ease of purchase – making it easy for consumers to buy, 9 percent
Speed – getting experiences to market fast, 5 percent

While the need for rich, engaging content is clearly a priority, 40 percent of respondents feel challenged by a lack of time in creating those experiences.

49 Percent of Retail Marketers Say Rich Media Content is Critical to Gaining Consumer Attention Yet 40 Percent Lack Time:
Business Wire

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I have long suspected content draws a lasting impression where as flashy gimmicks have short impressions. I can understand the obstacles involved with content creation, at the same time I can see the importance of such creations.